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Technical Service Center —
Economics, Planning, and Technical Communications Group

Estimates

Our Technical Communications Team has developed a series of estimates for your communication vehicle: from an economy car (simple and gets the job done) to a mid-size car (more attractive and reliable, with added features to help get the message across) to a top-of-the-line car (a great and innovative product that will make your audience sit up and take notice).

This table presents some recent examples of similar work to get a feel for the types of reports we can do and to trigger some ideas. Ask any team member to show you examples of similar reports. Your report could differ in many respects.

Remember that we need to include time for color printing. Calendar estimates for scheduling depend on complexity and size of the job, the material provided, staff available, and printing contracts. Costs of printing depend on the amount of time alloted to the job.

Suggestions for a Customer Service brochure

Type Description Labor costs
"Economy" — Simple brochure, 1 trifold page This would provide a quick introduction to the program and consist mostly of text provided by client about the program CSTPO's involvement can range from 1 hour for simply editing an existing draft to as much as 3 days for researching and writing an original brochure. Layout and formatting by our graphics specialists requires 1 additional staff day.
"Mid-size" — 10-page brochure This would provide more information about the history of the program, highlight one or two key or interesting accomplishments, and show the need This would require more coordination, writing, and reviewing.
10 staff days for writing & editing
  5 staff days for graphics & layout
"Top of the line" — 40-page slick report with color photos throughout This would impress the public, decisionmakers, and more with what the program has done and can do.

 

This would require more coordination, writing, and reviewing. It would also require time to polish the text for a wide audience and ensure that we had the best information and layout available. We would need to go through a lot of information to cull the best stories.
30 staff days for writing & editing
10 staff days for graphics & layout

Suggestions for web sites

Type Description Labor costs
"Economy" — Simple, less than 5 pages and 1 feedback form. This would provide a quick introduction to the program. It would be easy to update and would provide a form for customers to fill out, telling us about their stories. We could provide a flexible website for 10 staff days
"Mid-size" — 10- to 15-page website with 1 feedback form and updates to show new programs, customer feedback. This would provide the same information and go in depth on the customer service program and accomplishments. It would provide for updates and maintenance About 20 staff days for the initial site; 2 staff days a month for maintenance
"Top of the line" — Major programmatic website with over 30 pages This site would have the same information and interaction as the "mid-size," but would also provide PDF documents of all Customer Service Program products, survey results About 30 staff days for the initial site; 2 staff days a month for maintenance

Suggestions for a Program Accomplishment report

Type Description Labor costs
"Economy" — Simple, less than 35 pages.

This would provide a quick introduction to the program and consist mostly of tables showing the overall tasks and accomplishments and dollars spent. It would be simply formatted, with one or two color photos on the cover, and none inside. The rest would be black and white.

This report would show overall program accomplishments

If we can get most of the information from existing sources and tables, this would take about:
25 staff days for writing & editing
"Mid-size" — 60–75 pages

This would provide more information and highlight one or two key or interesting accomplishments. It would follow the suggested outline (introduction to program, FY accomplishments, policy highlights, Commissioner's report, Regional reports). The cover and format would be slightly more complex and we would have 4-5 photos within the report.

This would show a more complete picture of the program

This would require more coordination, writing, and reviewing.
55 staff days for writing & editing
20 staff days for graphics & layout

 

"Top of the line" — 75–100 pages This would provide the information in the outline and go further to highlight specific accomplishments from each region. Tables, graphics, and figures would show highlights and overall accomplishments.

This report would have easy-to-read articles for a wide variety of audiences

This would require more coordination, writing, and reviewing. It would also require time to polish the text for a wide audience and ensure that we had the best information and layout available. We would need to go through a lot of information to cull the best stories.
100 staff days for writing & editing
  30 staff days for graphics & layout

 

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